Privacy and Security
Dr. Ela is committed to protecting any personal information that you may provide. In particular, we believe it is important for you to know how we treat information about you that we may receive from this Web site.
In general, you can visit this Web site without telling us who you are or revealing any information about yourself. Our web servers collect the domain names, not the e-mail addresses, of visitors. Our web servers also seek (as many Web sites do) to place a "cookie" (a small data file) on your computer's hard drive which allows the server to determine the computer when it visits again, in order to track statistical information about navigation to and throughout certain areas of our site, and to Dr. Sierra’s promotions on other sites. This cookie is not used to obtain your name or any personal data, and the information that is tracked is used only for internal purposes, such as to improve site navigation and to measure the effectiveness of our promotional placements, and is not shared with anyone other. However, if you prefer not to accept cookies, you can set your browser to reject them or to alert you before one is placed.
In addition, there are portions of this Web site where we may need to collect personal information from you for a specific purpose, such as to provide you with certain information you request. The information collected from you may include your name, address, telephone, fax number, or e-mail address. For electronic access to annual reports and proxy statements, we collect your tax identification number to verify your shareholder status. For our supplier diversity site, we necessarily collect information about gender and ethnicity, such as whether your business is female-owned.
This Web site is not intended for persons under 13 years of age. We do not knowingly solicit or collect personal information from or about children, and we do not knowingly market our products or services to children.
Use of Collected Information
Domain name information that we collect is not used to personally identify you and instead is aggregated to measure the number of visits, average time spent on the site, pages viewed, etc. We use this information to measure the use of our site and to improve the content of our site.
When other information is collected from you, such as your name and e-mail address, we generally let you know at the time of collection how we will use the personal information. Usually, we use the personal information you provide only to respond to your inquiry or to process your request (such as to receive electronic annual reports or to be added to our supplier diversity database).
We may share the personal information you provide with other companies we have hired to provide services for us. These companies - our vendors - are contractually bound to use personal information we share with them only to perform the services we have hired them to provide. We do not share, sell, or lease personal information about you to any third-parties for their marketing use. We will release information about you if you direct us to do so, if we are required by law to do so, or in other legally limited circumstances (for example, to protect your account from fraud).
Links to Other Sites
This web site may contain links to other sites such as distributors and sales affiliates. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites.
Security of Collected Information
We maintain strict physical, electronic, and administrative safeguards to protect your personal information from unauthorized or inappropriate access. We restrict access to information about you to those workers who need to know the information to respond to your inquiry or request. Workers who misuse personal information are subject to disciplinary action.
Access to Collected Information
You may review and update the information that you provide to us through this Web site by contacting us as described below.
Phishing / Fraudulent Transactions
Internet fraudsters and scam artists are increasingly targeting unsuspecting people by a method called PHISHING. This involves illegitimate third parties using the name of legitimate companies to obtain private information from online customers, such as financial details (e.g. credit card numbers or passwords). This practice is carried out either by sending a phony e-mail directed to the victims or by directing them to a website where information is requested. Please be aware that this unscrupulous people may suggest that bad things will happen if you do not immediately provide or verify your financial information.
How to protect yourself from such scams:
Dr. Ela’s official communications are only sent from her directly. Please verify the sender email address carefully.
If you are unsure whether a contact is legitimate, go to the company’s web site by typing in the site address or using a page you have previously book marked, instead of using a link provided by the e-mail.
Please treat any notification of having to login to your account via email or to go to another site to login with extreme caution.
What to do if you suspect a phishing email:
Do not reply.
Do not open any attachments. Attachments may contain malicious code that will infect your computer.
Do not click on any links included in the email.
If you still feel it is a phishing / scam email, please forward the suspect email to for us to take necessary action.
For more valuable information and recommendations on how to avoid "Phishing" Fraud, please visit http://www.sec.gov/investor/pubs/phishing.htm